Behaviour Change STP Workshop
June 14 @ 10:00 am - 3:00 pm
Behaviour Change STP Workshop
For Kent + Medway, East Surrey + Sussex, Frimley, Surrey Heartlands, BOB, Hants + IoW STP Footprints (South East)
1 0 . 0 0 – 3. 3 0 P M (inc lunch)
JUNE 14th LONDON
REGISTRATION NOW OPEN FOR BEHAVIOUR CHANGE STP WORKSHOP:
Supporting STPs in driving sustainable behaviour change in the population and workforce
Following the STP South development day in Autumn 2016 a number of STPs expressed interest in further workshops on using behaviour change theory and practice in their local areas to influence the behaviour of our workforce and local populations to lead healthier lifestyles.
- This third and final event in the Behaviour Change workshop series for 2017 follows a successful pilot in the South West in February and a subsequent event for South Central in May. The June event will cover the following STP footprints: Kent and Medway; East Surrey and Sussex; Frimley; Surrey Heartlands; BOB (Buckinghamshire, Oxfordshire and Berkshire West); Hampshire and Isle of Wight.
- The event is open to those involved in a local STP: STP leads, directors and
- programme staff, those working on the delivery of the STP prevention priorities, communications leads, clinical leads, health professionals, as well as Directors of Public Health and their local authority public health teams.
- WHAT WILL THE EVENT COVER?
- the most up to date behaviour change science
- evaluated techniques to modify behaviours of our populations, patients & staff
- examples of successful campaigns delivered locally, regionally & nationally
- facilitated discussions focussed on shared STP prevention priorities
BEHAVIOUR CHANGE STP WORKSHOP PROGRAMME, 14th June 2017
REGISTRATION AND REFRESHMENTS
WELCOME AND OPENINGCOMMENTS
Dr James Mapstone, Public Health England(PHE)
• The opportunity to use behaviour change in newly formed STPs to embed prevention agendas, and improve outcomes for our populations
HOW CAN WE USE INSIGHT TO CHANGE BEHAVIOUR OF KEY POPULATIONS?
Karen Tan, Behavioural Insights Team, PHE
• Understanding how people make decisions and are likely to respond, including new approaches to behaviour change
• How Behavioural Insights benefit services and patients
• Real world examples of applying theory to enable change including reducing missed appointments, increasing uptake of vaccinations & encouraging weight loss
USING SOCIAL MARKETING TO COST EFFECTIVELY COMMUNICATE CHANGE MESSAGES
Kate Knight, Director, Public Health Action & Sarah Hayden, Regional Social Marketing Manager, PHE
• Taking a joined up approach to changing the behaviour of our populations
• Understanding our target audience and using insight to develop campaigns
• Examples of local, regional & national case studies including tobacco and alcohol
WHAT CHANGES CAN WE MAKE AS PROFESSIONALS?
Dr James Mapstone, PHE, Nigel Acheson, Regional Medical Director , NHS England and Em Rahman, HEE
• Why we need to consider changing our behaviour as professionals – the importance of being strong role models
• What can we change and how do we embed this across our workforce?
STP Representatives & PHE
• Overview of STP prevention priorities (STP representatives)
• Where are the opportunities and common priorities across STPs? (PHE)
• Given your priorities what would behaviour change campaigns look like in your area?
• Behavioural Insight – understanding what small changes could have the biggest impact?
• Why is the behaviour of our staff so important and what can we do to influence it – what are the quick wins v long term culture changes?
Q and A with delegates and speakers